Category Archives for "General"
General posts about life and family
General posts about life and family
Feminism is a fascinating concept. It means something different to each of us. My personal perception of feminism has evolved over the course of my life.
My first introduction to the idea was as an adolescent in the 1970’s. Germaine Greer’s The Female Eunuch shocked the world. At that time (my early teens) I wanted to challenge social norms, reject old traditions and wholeheartedly embrace new modes of thinking and being. Conformity was not an option for me. I didn’t want to end up like my parents, whose life seemed uninspiring and undesirable to an adventure-hungry teenager.
Since we voted for marriage equality, I've been thinking about the impact this might have on the traditional family ideal. I decided to take this opportunity to think out loud. No matter which side of the marriage equality debate I sit, the legislation has changed. Our culture and our world has shifted.
I wanted to consider what impact this had on my perception of the traditional family ideal.
My ideas have been grounded in my baby-booming generation and reinforced by immersion in Christianity. Having stepped away from that religion a long time ago, I now look for new modes of thinking. I embrace ideas that encourage me to poke my head above the 'norms' of our times. Ideas that enable me to see myself, my culture and my nationality, from new perspectives, captivate me. Marriage equality seems to provide one of those opportunities to look at tradition from a new perspective.
I had cause to strike up a conversation last week with my son and his wife about viral advertising.
Viral advertising is brand and product advertising cleverly disguised as entertainment. If successful, it is propagated (at no cost to the creator) via social media platforms by often unsuspecting individuals, that is, by people who don’t realise that by sharing the content, they have effectively become the advertising medium.
Below is an example by Coca Cola (and yes, it pains me to share it, even to demonstrate my point … aaaarrgh!). It’s a 2 minute video.
In our conversation, I expressed my reaction when someone sends me such a link. I might look at it but once I realise it’s viral advertising, I stop and delete it. I very rarely, almost NEVER pass it on or share it.
They were really surprised as they felt it quite natural to share something funny or clever regardless that it was promoting a brand. They felt they might even want to support and promote a brand they liked. I listened openly as I always do, trying to understand and appreciate the changing values of the younger generation.
But I had cause for reflection. My concern is around the attempted invisibility of the advertising, the cloaking of consumerism as entertainment. The clever fairly seamless distribution, engaging willful actions of a public largely unaware of the impact of their actions. It makes me feel uneasy.
Is it really that harmful? Where is it leading us? Does it empower corporations to infiltrate our everyday life in ways we never imagined before? Or is it simply a mechanism to affirm the brand commitments we already hold for goods and services we want to avail ourselves of anyway?
Love to hear what you think?
My blogging has been sadly lacking lately.
When I initially moved from Brisbane to our rural property in 2008, the adjustment was massive and I was very motivated to write about my contrasting, challenging experiences. As time slipped on, the contrast diminished and rural life became “normal”.
However, having the time to pursue intellectual interests I wanted to move on to writing about other things … philosophical questions I was wrestling with, discussions around morality and religion, addiction is a fascination for me … and more. Despite my passion, I didn’t make it happen.
But now that my exploits as an author have progressed (one book self-published, a manuscript in waiting and more ideas cultivating) I wanted to bring my blog and website together … to create an author platform.
So I took some time out from blogging this year to learn web development. First I had to decide on my platform. I looked at Ruby on Rails and WordPress.org, undertaking courses for both. Deciding the learning curve for WordPress seemed less steep, I chose this path. While I still have a lot to learn about html, php and css (style sheets) I have come a long way and managed at last to have created a website that is ready for launch!
There have been some very painful times (as there always is resolving IT problems) but I pressed on and as I did, things seemed to become easier (until I encountered the next problem of course).
So now it’s time to return to blogging … and my first topic is going to be on the struggle I’m having with my addiction to alcohol. This will be published in the next couple of days. For ease of following, you are welcome to register via the “Follow Me” box on my home page. This will ensure you receive an email with each new update. It is easy to unsubscribe if you choose.
Comment always welcome. I’d love to get some dialogue going.
See you soon!