Category Archives for "General"
General posts about life and family
General posts about life and family
Most of us would say ‘Yes, it’s wrong to lie’. We all want to be thought of as honest people. It’s one of those universal values.
But it doesn’t take long to think of a scenario where we typically contradict this core value and find an excuse to permit ourselves to lie.
I wanted to explore this seeming paradox more deeply.
Feminism is a fascinating concept. It means something different to each of us. My personal perception of feminism has evolved over the course of my life.
My first introduction to the idea was as an adolescent in the 1970’s. Germaine Greer’s The Female Eunuch shocked the world. At that time (my early teens) I wanted to challenge social norms, reject old traditions and wholeheartedly embrace new modes of thinking and being. Conformity was not an option for me. I didn’t want to end up like my parents, whose life seemed uninspiring and undesirable to an adventure-hungry teenager.
Since we voted for marriage equality, I've been thinking about the impact this might have on the traditional family ideal. I decided to take this opportunity to think out loud. No matter which side of the marriage equality debate I sit, the legislation has changed. Our culture and our world has shifted.
I wanted to consider what impact this had on my perception of the traditional family ideal.
My ideas have been grounded in my baby-booming generation and reinforced by immersion in Christianity. Having stepped away from that religion a long time ago, I now look for new modes of thinking. I embrace ideas that encourage me to poke my head above the 'norms' of our times. Ideas that enable me to see myself, my culture and my nationality, from new perspectives, captivate me. Marriage equality seems to provide one of those opportunities to look at tradition from a new perspective.
I had cause to strike up a conversation last week with my son and his wife about viral advertising.
Viral advertising is brand and product advertising cleverly disguised as entertainment. If successful, it is propagated (at no cost to the creator) via social media platforms by often unsuspecting individuals, that is, by people who don’t realise that by sharing the content, they have effectively become the advertising medium.
Below is an example by Coca Cola (and yes, it pains me to share it, even to demonstrate my point … aaaarrgh!). It’s a 2 minute video.
In our conversation, I expressed my reaction when someone sends me such a link. I might look at it but once I realise it’s viral advertising, I stop and delete it. I very rarely, almost NEVER pass it on or share it.
They were really surprised as they felt it quite natural to share something funny or clever regardless that it was promoting a brand. They felt they might even want to support and promote a brand they liked. I listened openly as I always do, trying to understand and appreciate the changing values of the younger generation.
But I had cause for reflection. My concern is around the attempted invisibility of the advertising, the cloaking of consumerism as entertainment. The clever fairly seamless distribution, engaging willful actions of a public largely unaware of the impact of their actions. It makes me feel uneasy.
Is it really that harmful? Where is it leading us? Does it empower corporations to infiltrate our everyday life in ways we never imagined before? Or is it simply a mechanism to affirm the brand commitments we already hold for goods and services we want to avail ourselves of anyway?
Love to hear what you think?